Final 'New' Poster

I made some adjustments to the poster to make it look more presentable. I used Photoshop to cut the main image out and placed it on a clean, white background in Illustrator. Here I reapplied the music stave to the image and added text that was neater and placed in a more balanced position to the rest of the design.

The process of using Adobe definitely aided the final presentation of my poster, plus it completed tasks fast, helping time keeping. I was glad that I was still able to use my hand drawn design too, as it personalises something that could otherwise look quite cold. Because I photographed the original design instead of scanning it there is some discolouration to the "E", which does bring the quality of the image down. However, I do believe that the message trying to be communicated is still graspable.

'New' Poster

 This is a photo of my final poster.

This is a photo of the idea generation for my poster from my sketch book.

(All images are authors own)

I found the the generating of ideas for my poster very easy as I already had a concept set out from working with the film to work with. I decided to go with 3D type of the word 'New' that casted a shadow that shaped out the word 'Old'. I then pasted the word 'New' onto a music stave to represent the connection the film had with new things within music. The decision to make 'New' 3D was to represent the current 3D movement in film, bringing its font into present time, which then casts a shadow that spells 'old'. This is supposed to represent that everything that is new is foreshadowed by the old and, in turn, is some kind of reincarnation of the old. I felt as though this poster idea was the strongest in metaphorically communicating my ideas on the word new and what our film was about. However, because I did the poster by hand there were some problems with colour smudging and text not being level on the page. If I were to change anything about the poster I would make sure I gridded the page properly and to avoid smudging, perhaps used a program like illustrator to create the final outcome. 

The task to create a poster was one that I very much enjoyed. It started to make me think more about the audience and what may or may not work in trying to attract attention or effectively communicate something visually. I feel that the poster has strong visual communication, but I don't know if it would stand out in a high street for example. Although, the use of red for the word new, situated at the centre of the poster and dragging upwards to the top of the page, which is sat in a white space my work in turning a few heads.

New: A Deceptive Concept

http://www.youtube.com/watch?v=RxLwxUTELvY

This is a link to a video my group and I made using the word NEW as a trigger for a concept.

My role in this film was to put all the film components together on iMovie from the research other members of my group done. I think the film was effective in conveying the message we were trying to communicate, which was that the line that separates old from new is so blurred that the idea of new is now distorted/deceptive if essentially we are just recycling the old. I do feel, however, that that the constant changing on music, although it had a purpose, was a bit distracting and uncomfortable. If I were to change something about the final film I would perhaps include fashion trends within music that illustrate the idea of recycling the old and stick to perhaps just two songs that communicate the idea through sound to avoid the constant track changing.

As a group, we brainstormed some ideas that connected with the word NEW, such as, new life, contemporary, technology, definitions etc. However, when looking at things like new trends we discovered that the term new is actual quite deceptive as they usually recycle/reuse old ideas. For example, in fashion you get vintage wear or in music you get genre replication etc. From this discovery we decided to work with deception as a concept and concentrated on music as we found it to be a topic that a lot of people could relate to. The process of working as a team to generate ideas was very helpful as it allowed me to widen my channel of thought by bouncing off other peoples ideas. It also help to refine ideas at an earlier stage as there were more of us to find holes or weaknesses in the concept and aright them.

This is a print screen of the work I did on iMovie to help knit each component of the film together, including images that other members of the group had provided, together with kinetic typography, music and a panning effect. Through using iMovie I was able to effectively, easily and quickly producing the film, which was helpful seen as we only had a week to plan and make it. I didn't experience any difficulty.

This image, used near the end of the film before the credits, was made by me on a word document. I simply used wordart and filled the inside of it with an image of the word old repeated, which I made.