New: A Deceptive Concept

http://www.youtube.com/watch?v=RxLwxUTELvY

This is a link to a video my group and I made using the word NEW as a trigger for a concept.

My role in this film was to put all the film components together on iMovie from the research other members of my group done. I think the film was effective in conveying the message we were trying to communicate, which was that the line that separates old from new is so blurred that the idea of new is now distorted/deceptive if essentially we are just recycling the old. I do feel, however, that that the constant changing on music, although it had a purpose, was a bit distracting and uncomfortable. If I were to change something about the final film I would perhaps include fashion trends within music that illustrate the idea of recycling the old and stick to perhaps just two songs that communicate the idea through sound to avoid the constant track changing.

As a group, we brainstormed some ideas that connected with the word NEW, such as, new life, contemporary, technology, definitions etc. However, when looking at things like new trends we discovered that the term new is actual quite deceptive as they usually recycle/reuse old ideas. For example, in fashion you get vintage wear or in music you get genre replication etc. From this discovery we decided to work with deception as a concept and concentrated on music as we found it to be a topic that a lot of people could relate to. The process of working as a team to generate ideas was very helpful as it allowed me to widen my channel of thought by bouncing off other peoples ideas. It also help to refine ideas at an earlier stage as there were more of us to find holes or weaknesses in the concept and aright them.

This is a print screen of the work I did on iMovie to help knit each component of the film together, including images that other members of the group had provided, together with kinetic typography, music and a panning effect. Through using iMovie I was able to effectively, easily and quickly producing the film, which was helpful seen as we only had a week to plan and make it. I didn't experience any difficulty.

This image, used near the end of the film before the credits, was made by me on a word document. I simply used wordart and filled the inside of it with an image of the word old repeated, which I made.