Day 4: Type Play

All authors own

Experimenting with fonts and layouts was an interesting process. I was able to be playful with words and strengthen the mean of each word by portraying it in a communicative way. "Busy" is situated amongst repetitions of itself, "thin" uses thin lines and narrow spacing between each letter and "pinched" is situated between two fingers that are pressing together against the P. I would have liked to have used more colour, but I feel it would be most appropriate when using adjectives that are emotions or temperatures. I was surprised to find that so much planning was put into the presentation of words e.g. colour, type face, size, layout and context. I have a new found respect for typography as it's own art form. 

Graphics: Typography

Initially, I made marks on a page in several different ways and then turned them into different letters/numbers, creating different fonts. This exercise, much like the idea generation exercise used in the 3DD project, opened my mind to more innovation. However, I did notice that some of the letters weren't very effective as they were too unconventional.

I then used existing font types and manipulated them in different ways to communicate different things. I didn't particularly like this exercise as it was quick tedious, tracing around each letter over and over again, but it did challenge me.